While measuring website traffic is important, it is even more critical to track whether your online visitors are taking the actions you require to grow your business and achieve your organization’s objectives. We combine our creative talents with our marketing knowledge to increase both your website’s traffic and conversion rate. Conversion can mean different things to different organizations and websites so we help you get to the core purpose of the site and then make the changes necessary to increase conversions, at the lowest possible cost to you.
Tracking and Trending
We help you keep track of your conversions and determine what is working and what needs to be improved. Through testing, we are able to see user trends and which actions are generating the most value to your organization. A website that works is one that does not have a high bounce rate or exit rate and instead engages visitors and prompts them to take action – whether that is making a purchase or contacting you to learn more about your services.
The Whole Marketing & Sales Picture
Creating an effective site, one that converts well, means you are able to provide your customers with what they need while spending less money on achieving your organization’s business objectives. We take into account your entire marketing proposition to ensure our online efforts align with your offline marketing and sales practices. By enhancing your offline efforts with online efforts and vice versa, we are able to provide a complete user experience strategy.
Conversion Importance
Website conversion is the number of web visitors that complete the action you want them to. Everything we do has a singular focus – increase conversions. From call to actions and point of actions to navigation and checkout processes we design websites that make it easy for visitors to engage quickly. A website that doesn’t convert visitors to a successful end result for your organization is a lost opportunity.
Call to Action & Point of Action Defined
A call to action is the initial prompt that incents viewers to engage with your website. The point of action is where they engage. A point of action can take on many different forms, whether that is clicking purchase, sharing contact information for your sales department to follow-up on, signing up for your newsletter, downloading a whitepaper or viewing a video. There are many different ways to engage your visitors and we work with you to ensure our design aligns with the actions you are seeking.